About + work with me
Hey friend, my name is Pete OC…
I’m a former senior copywriter at Legacy Research and Copy Chief at Money & Markets (Banyan), and now the chap behind 88 Research™…
88 Research™ is a copywriting and consulting firm I set up on my return to the fin-pub industry in 2026.
I gave my business this name because of the run of successful launches that led to an 88% success rate (see Results here).
Of course, the 88% success rate comes from a snapshot in time and there are no guarantees of future success…
In fact, it would be naïve to think it would continue at this level…
And I don’t want to anger the copy gods by suggesting otherwise!
Still, I'm confident anyone using the 88 Method™ can deliver a far higher success rate than the average copywriter over the long term…
Which means that if you have a mission-critical promotion that needs to generate results with high importance, the 88 Method™ might be your best bet...
Work with 88 Research™
Copywriting
Hire me to write your next promotion
I write front end, back end, trading systems, stock story promos and macro… pretty much everything!
Further, I pride myself on being professional, congenial and only ever “getting my elbows out” in the interests of an idea I believe in, yet always in a respectful way!
If you would like to hire me for one of your mission critical projects, please join my email list by clicking the button below, and hit reply to the first email I send you with the details of the project.
Please note:
88 Research™ is now on exclusive retainer with Patrick Bove’s FK7 agency that serves the Agora world.
Unfortunately, I have no room for clients outside of this arrangement.
If you’re a representative of an Agora business and you have a project you would like me to work on, please join my email list by clicking the button above and hit reply to the first email and let's chat!
Consulting
Hire me to supplement your decision-making
Heavy hangs the crown…
If you’re one of the big decision makers in your business, everything you do has deep consequence.
If a copywriter decides to work on the wrong promotion, his quarterly results may suffer…
Yet if you make a bad decision, it can cost jobs…
However, your problem is definitely not a lack of expertise.
If you’ve become one of the top decisions makers in your business, you’re likely one of the best, if not the best “fin-pub mind” in your organization…
So what is your problem?
Time.
You almost certainly don’t have the time to feed your brain all the info you need to sharpen your decision-making as much as you’d like…
Keeping up with financial markets, editorial, promos, marketing…
It can be a full-time job on its own…
Yet with all the plates you’re spinning, it’s difficult to dedicate the time to get the 1000-foot view of the entire industry, and financial markets, that can help you make the right decisions at the right time…
This is where 88 Research™ can help…
Let us take the time to do the deep research needed to understand the direction of fin-pub, using the 88 Method™, and we’ll feed you that info in a simple, digestible form…
Then you can plug that info into your expert fin-pub mind to make razor-sharp decisions on the most critical judgement you have to make:
Where to allocate resources…
Should you be looking to bring on a tech guru, a commodities guru, a trading mastermind… or someone who excels under fear messaging?
Are the breakthroughs in fin-pub coming from marketing, or copy, a new format or a certain type of offer? And, should your next hire be someone who is at the coalface of this latest breakthrough?
The 88 Method™ helped me point Legacy towards Phil Anderson, when a guru with his kind of proof was just the right guy for the moment (see Case Study #3 on this page for more info).
Phil was one of the only gurus with enough proof to generate belief in the claim “We’re not going to have a bear market in 2023, we’re going to have a bull market”…
Because he had a good track record of those calls…
Without that proof, a claim like that wouldn’t have worked at a time when scepticism in the new bull market was still high…
Yet the 88 Method™ can also help on the next step in the decision-making chain…
How to execute those resources…
So you’ve brought on a new guru, what’s the positioning that will cut through the noise of the market and give them the best chance of success?
Or, maybe you have an existing guru who’s launching a new product that must succeed?
How do you position that new product for maximum sales?
The guidance of the 88 Method™ has helped the teams I’ve worked with make these decisions wisely, even in tough markets…
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Adam O’Dell’s new front end, Green Zone Fortunes, catapulted up the Agora leaderboard across 2021 and 2022 thanks in large part to the 88 Method™…
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And his Wednesday Windfalls product opened the revenue spigot in a way Agora hadn’t seen since before the FTC slap…
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Teeka Tiwari's new Web3 crypto product, Palm Beach Pioneer, had a multi-million dollar launch while the flaming wreckage of FTX was still looming over crypto...
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Phil Anderson’s new back end, The Signal, made $2.1m with no FE file (at a time when the fin-pub buyer was being super tight with their wallet)…
If you’d like my input on where the fin-pub industry might be going, so you can decide where to allocate resources…
Or if you have an important product launch you’d like my input on, so you can decide how to execute your resources…
Then please join my email list by clicking the button below, and hit reply on the first email you receive.