Discover How A New Copy Process Delivered An 88% Success Rate On Our Fin-Pub Offers, Including Some Of The Biggest Hits In The Industry
Scroll to learn more
Disclaimer:
The 88 Method™ was a huge part of the successes you see below. Yet it was far from the whole picture. It takes a team to launch a successful promotion, and I’ve had some mighty good ones at Banyan and Legacy. Further, to have a success rate as high as we’ve managed, lady luck needs to be in your corner. And there are absolutely no guarantees of future success.
Still, I believe that any fin-pub business using The 88 Method™ can massively increase their odds of launching a winner.
Discover How A New Copy Process Delivered An 88% Success Rate On Our Fin-Pub Offers, Including Some Of The Biggest Hits In The Industry
Disclaimer: The 88 Method™ was a huge part of the successes you see below. Yet it was far from the whole picture. It takes a team to launch a successful promotion, and I’ve had some mighty good ones at Banyan and Legacy. Further, to have a success rate as high as we’ve managed, lady luck needs to be in your corner. And there are absolutely no guarantees of future success.
Still, I believe that any fin-pub business using The 88 Method™ can massively increase their odds of launching a winner.
Thanks to the 88 Method™ (and the incredible work of the teams at Banyan & Legacy), we managed an 88%-win rate on the offers I wrote, including some of the biggest winners in the industry, including:
-
IMPERIUM
45,000-50,000 orders
The #1 performing FE across the Agora businesses in 2021
This promotion launched Adam O’Dell’s “Green Zone Fortunes” front-end, opening a new revenue stream for Banyan.
And I believe it was the first big front-end hit since the FTC ruling changed the way Agora had to write copy...
Along with the 88 Method™, I have Adam O’Dell, Aaron Dehoog and Nate Vandenburg, plus the marketing, design and video teams, to thank for this success…
As well as some timely input from the inimitable Mark Ford…
-
WEDNESDAY WINDFALLS
$3m launch and $6m+ in total sales
The #1 performing BE across the Agora businesses in 2021
A lot went right for this promotion.
We had a front end bringing in buyers…
Adam O’Dell’s recommendations on the front-end were crushing…
And the internal beta test of Adam’s new options strategy (which the promo was based on) was something to behold – gains on gains on gains!
This is dream fodder for any copywriter…
Still, thanks to the 88 Method™, we were able to capitalize on the stellar work from our guru and broader team…
We had a $1.5m launch day from a hotlist of just 5,826 active sign-ups…
And went on to make $3m across the launch...
So the conversion rate on this promo was super high...
If this was launched before the FTC slap when our lists were bigger (and thus we had more on the hotlist) one can imagine an eight-figure launch...
Even so, I believe it was the top-performing back end the Agora businesses had launched since the FTC debacle.
Yet we weren’t finished!
We followed this promotion up with another front-end hit…
-
INFINITE ENERGY
>25,000 orders
The #3 performing FE on the Creative Dashboard for 2022
This promo was a nightmare to get through legal...
We spent two months going back and forth over the terminology we'd coined (legal didn't like "Infinite Energy" or our concept of "trapped energy" being that infinite energy source)...
Yet our team were the proverbial "dog with a bone"...
In an email thread with legal that went past 100 replies (it was so big it would glitch my browser every time I tried to open it), we managed to find an argument to support these terms that legal would sign off on...
I recall some violent fist-pumping!
As ever, this was a team effort – Nate Vandenburg was on the vanguard against the legal blockade, and Adam’s performance on camera was something special…
Our video editor Zach also hit this one out of the park…
Seriously, hit play and look at the drama created through the lead of this promo, thanks to Zach!
Consistent results, even in difficult markets…
The three promotions above were launched back-to-back-to-back during an extremely difficult period across the Agora businesses.
The FTC ruling had crashed into us like a freight train…
All of our working promos were pulled down and the new copy rules weakened what we could write, particularly around claims...
Further, our copy had to go through our legal and an outside legal team – at which point it had usually been robbed of its punch (while adding a month or more to the project time)…
This was an incredible drag on the overall business, with most affiliates going backwards in revenue, amid ad-spend pullbacks, staff cuts and even the closing of entire franchises...
Yet Money & Markets – the imprint of Banyan where we implemented the 88 Method™ – bucked this trend…
To my knowledge, we became the only part of Agora that wasn’t going backwards (along with Monument Traders Alliance who gained an edge with their awesome live format)…
And we weren’t just growing – but growing fast…
We more than doubled the business in a 12-month period.
In short, the 88 Method™ – along with stellar work from our guru and entire team – allowed us to make consistent sales during a notoriously difficult period in Agora's history…
Which was, proudly, enough to impress the great Mark Ford (who had been a long-time mentor of mine through his books and writings)…
Mark wrote:
"The world of copywriting has changed dramatically over the past 20 years. The fundamental laws of human psychology still remain. But there are big, new challenges today. The copywriters that are succeeding are those that can apply the old rules in new, transparent and authentic ways. Not everyone can do that. But Pete OC is one that can."
From one difficult market to another…
When I took the 88 Method™ to Marketwise/Legacy, the difficulty facing us was not one born of the FTC…
Rather, the fin-pub buyer had retreated…
The tech and crypto bear markets had well and truly come to town…
And since most of the success from the prior years had come off the back of these themes, it meant the fin-pub buyer at Legacy had turned frosty…
But thanks to the 88 Method™, we managed to thaw them out…
On January 28 2023, we launched a promotion about a coming crypto bull market…
-
BIG T’S FINAL CALL
$6,385,000 in sales
Top-converting back end at Legacy since before the 2022 bear market
At the time, I believe it was the best converting back end Legacy launched since before the Nasdaq bear market of 2022…
Again, it takes a team for a success like this: a compelling performance from Teeka, mastery from the production team headed by Eveliina Russell...
And most importantly, I had the help of the copy terminator David Babineau...
What a copywriter… what a guy!
After Big T’s FINAL Call, we launched another promo that defied the odds in April 2023…
-
THE ELEVENTH HOUR
$2,123,000 in sales
A BE for a new guru who had no FE file
I had introduced the guru, Phil Anderson, to the Legacy management team in the second half of 2022 and they managed to persuade Phil to join us...
The Eleventh Hour was his first promotion...
Yet because Phil had no front-end file and no relationship with any list in the business, we knew we faced a challenge in generating sales…
Further, we were launching a bull market promo a month after the Silicon Valley Bank collapse triggered a cascade of bank failures…
Many thought Great Recession 2.0 was on the way…
Yet thanks to the 88 Method™, we again managed to persuade the fin-pub buyer to open their wallet at a time when they were being notoriously tight…
I was incredibly proud of our team – it felt like an “against all odds” kind of success…
A victory worthy of celebration at The Cigar Bar...
Rachel Bodden and Phil Anderson were immense…
And I was also incredibly lucky to get input on the copy from some real heavyweights – Ryan Markish, Fernando Cruz… and I can remember a long call with the King of Macro, Patrick Bove, which was instrumental in shaping the rhythm of this promotion and how I managed objections…
Opening new revenue streams when they're most sorely needed…
As you can see, it’s not simply that the 88 Method™ delivers results…
Historically, it’s done so when sales were harder to come by…
The offers I listed above turned on the revenue tap (and in two cases launched entirely new franchises) during periods that were incredibly difficult for the businesses I was working in…
When revenue was desperately needed…
Yet you’re probably wondering – just what is the 88 Method™?
Well, to find out, go here…
Thanks to the 88 Method™ (and the incredible work of the teams at Banyan & Legacy), we managed an 88%-win rate on the offers I wrote, including some of the biggest winners in the industry, including:
-
IMPERIUM
45,000-50,000 orders
The #1 performing FE across the Agora businesses in 2021
This promotion launched Adam O’Dell’s “Green Zone Fortunes” front-end, opening a new revenue stream for Banyan.
And I believe it was the first big front-end hit since the FTC ruling changed the way Agora had to write copy...
Along with the 88 Method™, I have Adam O’Dell, Aaron Dehoog and Nate Vandenburg, plus the marketing, design and video teams, to thank for this success…
As well as some timely input from the inimitable Mark Ford…
-
WEDNESDAY WINDFALLS
$3m launch and $6m+ in total sales
The #1 performing BE across the Agora businesses in 2021
A lot went right for this promotion.
We had a front end bringing in buyers…
Adam O’Dell’s recommendations on the front-end were crushing…
And the internal beta test of Adam’s new options strategy (which the promo was based on) was something to behold – gains on gains on gains!
This is dream fodder for any copywriter…
Still, thanks to the 88 Method™, we were able to capitalize on the stellar work from our guru and broader team…
We had a $1.5m launch day from a hotlist of just 5,826 active sign-ups…
And went on to make $3m across the launch...
So the conversion rate on this promo was super high...
If this was launched before the FTC slap when our lists were bigger (and thus we had more on the hotlist) one can imagine an eight-figure launch...
Even so, I believe it was the top-performing back end the Agora businesses had launched since the FTC debacle.
Yet we weren’t finished!
We followed this promotion up with another front-end hit…
-
INFINITE ENERGY
>25,000 orders
The #3 performing FE on the Creative Dashboard for 2022
This promo was a nightmare to get through legal...
We spent two months going back and forth over the terminology we'd coined (legal didn't like "Infinite Energy" or our concept of "trapped energy" being that infinite energy source)...
Yet our team were the proverbial "dog with a bone"...
In an email thread with legal that went past 100 replies (it was so big it would glitch my browser every time I tried to open it), we managed to find an argument to support these terms that legal would sign off on...
I recall some violent fist-pumping!
As ever, this was a team effort – Nate Vandenburg was on the vanguard against the legal blockade, and Adam’s performance on camera was something special…
Our video editor Zach also hit this one out of the park…
Seriously, hit play and look at the drama created through the lead of this promo, thanks to Zach!
Consistent results, even in difficult markets…
The three promotions above were launched back-to-back-to-back during an extremely difficult period across the Agora businesses.
The FTC ruling had crashed into us like a freight train…
All of our working promos were pulled down and the new copy rules weakened what we could write, particularly around claims...
Further, our copy had to go through our legal and an outside legal team – at which point it had usually been robbed of its punch (while adding a month or more to the project time)…
This was an incredible drag on the overall business, with most affiliates going backwards in revenue, amid ad-spend pullbacks, staff cuts and even the closing of entire franchises...
Yet Money & Markets – the imprint of Banyan where we implemented the 88 Method™ – bucked this trend…
To my knowledge, we became the only part of Agora that wasn’t going backwards (along with Monument Traders Alliance who gained an edge with their awesome live format)…
And we weren’t just growing – but growing fast…
We more than doubled the business in a 12-month period.
In short, the 88 Method™ – along with stellar work from our guru and entire team – allowed us to make consistent sales during a notoriously difficult period in Agora's history…
Which was, proudly, enough to impress the great Mark Ford (who had been a long-time mentor of mine through his books and writings)…
Mark wrote:
"The world of copywriting has changed dramatically over the past 20 years. The fundamental laws of human psychology still remain. But there are big, new challenges today. The copywriters that are succeeding are those that can apply the old rules in new, transparent and authentic ways. Not everyone can do that. But Pete OC is one that can."
From one difficult market to another…
When I took the 88 Method™ to Marketwise/Legacy, the difficulty facing us was not one born of the FTC…
Rather, the fin-pub buyer had retreated…
The tech and crypto bear markets had well and truly come to town…
And since most of the success from the prior years had come off the back of these themes, it meant the fin-pub buyer at Legacy had turned frosty…
But thanks to the 88 Method™, we managed to thaw them out…
On January 28 2023, we launched a promotion about a coming crypto bull market…
-
BIG T’S FINAL CALL
$6,385,000 in sales
Top-converting back end at Legacy since before the 2022 bear market
At the time, I believe it was the best converting back end Legacy launched since before the Nasdaq bear market of 2022…
Again, it takes a team for a success like this: a compelling performance from Teeka, mastery from the production team headed by Eveliina Russell...
And most importantly, I had the help of the copy terminator David Babineau...
What a copywriter… what a guy!
After Big T’s FINAL Call, we launched another promo that defied the odds in April 2023…
-
THE ELEVENTH HOUR
$2,123,000 in sales
A BE for a new guru who had no FE file
I had introduced the guru, Phil Anderson, to the Legacy management team in the second half of 2022 and they managed to persuade Phil to join us...
The Eleventh Hour was his first promotion...
Yet because Phil had no front-end file and no relationship with any list in the business, we knew we faced a challenge in generating sales…
Further, we were launching a bull market promo a month after the Silicon Valley Bank collapse triggered a cascade of bank failures…
Many thought Great Recession 2.0 was on the way…
Yet thanks to the 88 Method™, we again managed to persuade the fin-pub buyer to open their wallet at a time when they were being notoriously tight…
Even while recommending a bank stock in the promo!
I was incredibly proud of our team – it felt like an “against all odds” kind of success…
A victory worthy of celebration at The Cigar Bar...
Rachel Bodden and Phil Anderson were immense…
And I was also incredibly lucky to get input on the copy from some real heavyweights – Ryan Markish, Fernando Cruz… and I can remember a long call with the King of Macro, Patrick Bove, which was instrumental in shaping the rhythm of this promotion and how I managed objections…
Opening new revenue streams when they're most sorely needed…
As you can see, it’s not simply that the 88 Method™ delivers results…
Historically, it’s done so when sales were harder to come by…
The offers I listed above turned on the revenue tap (and in two cases launched entirely new franchises) during periods that were incredibly difficult for the businesses I was working in…
When revenue was desperately needed…
Yet you’re probably wondering – just what is the 88 Method™?
Well, to find out, go here…
Results
How we achieved an 88% success rate during some of the most difficult
conditions in fin-pub history
Disclaimer:
The 88 Method™ was a huge part of the successes you see below. Yet it was far from the whole picture. It takes a team to launch a successful promotion, and I had some mighty good ones at Banyan and Legacy. Further, to have a success rate as high as we’ve managed, lady luck needs to be in your corner. And there are absolutely no guarantees of future success.
Still, I believe any fin-pub business using the 88 Method™ can massively increase their odds of launching a winner.
Scroll to learn more